Detroit-raised and LA-based artist, Sam Austins has released the new video for “Sweet Tooth,” taken from his recent psych-rock EP, BOY TOY which arrived last month via Atlantic Records. The buoyant and glittering track is accompanied by a romantic, lo-fi video directed by mothermary starts with Austins draped in satin with an invitation to a feast and ends with a harem of women poisoning him and displaying his head as the dinner party’s centerpiece. Watch it now below.
BOY TOY is Austins’ most sophisticated work to date, showcasing his unparalleled growth with an enthrallingly catchy blend of alt-rock and psych-pop, reflecting on his tumultuous past that saw a period of homelessness. Austins has named Radiohead, Outkast and D’Angelo as some of his sonic influences on the EP with Michigan’s rich musical history woven throughout. BOY TOY’s guitars are reminiscent of Jack White’s, while his vocals exude Prince’s swagger.
The release of BOY TOY follows recent singles “Oatmeal Pancakes,” “Keep You Company,” “Dancing With The Devil,” and “Matador,” which follow his 2021 debut LP HOMELESS STAR. Austins’ sound morphs with the malleability of a living and breathing entity, reforming to reflect his emotions and, ultimately, reshaping what alternative music can be with a series of independent releases. He earned placements on major television shows like HBO’s Euphoria, and shared stages with Vince Staples, Danny Brown, and Playboi Carti, to name a few. He released HOMELESS STAR in 2021, his debut for Atlantic Records that gathered millions of streams and landing looks from Vogue, HYPEBEAST, and Pigeons & Planes.