Smino is back again with another captivating and off-kilter video for his new single, “Ole Ass Kendrick” today. The track is taken from the acclaimed St. Louis artist, rapper, songwriter, producer, and disruptor’s acclaimed album, Luv 4 Rent, out now via Zero Fatigue/Motown Records.
Shot in Smino’s “very fav city”, London and directed by Hidji World [Metro Boomin,ASAP Rocky, Latto], the clip opens in a dry cleaners and cuts to a pair of girls on a carousel in wedding dresses. In between, Smino raps to the camera and cruises in reverse atop a classic convertible. These evocative vignettes mirror the ebb and flow of the track as his instantly recognizable delivery and wiry cadences careen over soul-spiked production. Much like everything he does, “Ole Ass Kendrick” pops off with a funky and fiery vibe all its own.