Erick the Architect has released the video for his latest single, “Parkour“. Beckoning viewers into a mysterious, shadow-clad forest chase from Erick’s former self to his evolved persona, the new video serves as a symbol, illustrating the fears and uncertainties associated with embracing change. Watch the clip, Directed by Ellington Hammond + Darryl Richardson now below.
Speaking about the video, Erick the Architect said, “the video encapsulates 3 egos, one in pursuit of the another and one as a spectator. this is an abstract representation of what it’s like for you to be running from yourself– the song addresses challenge, doubt and confidence.”
Produced by James Blake, “Parkour” is an introduction to the journey Erick started after moving to Los Angeles from his home city of Brooklyn. It’s also a taste of more new music on the way from Erick, who is also known as one-third of Flatbush Zombies and the Brooklyn rap group’s primary producer.
While this is Erick’s first solo single of the year, it’s been a major year for him thus far. He’s featured on Jungle’s “Candle Flame” (over 10 million streams on Spotify), and Whyte Fang’s “Scream,” which Erick performed with the group at Coachella. He’s also featured on Kimbra’s recent album, did a Market collaboration with George Clinton, was a recent guest on the Mad Happy Podcast, performed with Loyle Carner in London this spring, was profiled in Esquire’s Five Fits fashion column and this Day In The Life piece with Hypebeast.
Last fall he completed his first-ever solo headline tour, selling out shows in NYC and Los Angeles and released “No Ice” feat. AKTHESAVIOR. He’s also featured on Mazen’s “Ghost” with Powers Pleasant, which just dropped last month.