Los Angeles based indie pop project, Yoke Lore has released accompanying music video for his latest single, “Hallucinate” today. The track is taken from his upcoming debut full-length album Toward A Never Ending New Beginning, out via Yell House Records on September 22nd. In addition, his North American headlining Holy Havoc tour kicks off tomorrow at Union Transfer in Philadelphia, PA.
Directed by Matt van den Meiracker and Jakob Wandel, the music video shows an increasingly distressed Yoke Lore attempting to cope with the convoluted emotions of falling in love with his partner. The more he reflects, the more disorienting his thoughts become, represented by mirrored and delayed visual effects. His anguish and raw emotions are palpable not only through the song’s lyrics, but through the pandemonium of the video as well. Listeners are invited to embark on the emotional journey alongside Yoke Lore and to confront the often-indescribable complexities that come with opening up to someone.
Yoke Lore’s first full length album, Toward A Never Ending New Beginning is set to solidify Galvin as an indie pioneer, transcending beyond the genre with his unparalleled talent for captivating listeners with his distinct artistic vision and introspective lyricism. The 14-track album chronicles his journey of turning strengths into weaknesses, personal growth, and discovering who Yoke Lore truly is. It’s an album full of reflection and raw, unfiltered honesty that will most definitely connect with listeners on a deeper level. Combining electronic beats with subtle instrumentation, each song on Toward A Never Ending New Beginning is sonically diverse and thoughtfully crafted, taking listeners on a journey of self-discovery along with Galvin.
Tomorrow, Yoke Lore will embark on the 23-date North American Holy Havoc Tour, which sees the artist playing dates from coast-to-coast with support from girlhouse, including Irving Plaza in New York City and The Fonda Theatre in Los Angeles.
UPCOMING YOKE LORE TOUR DATES
August 19 – Union Transfer – Philadelphia, PA
August 20 – In Between Days Festival – Quincy, MA
August 22 – 9:30 Club – Washington, DC
August 23 – Irving Plaza – New York, NY
August 24 – Music Hall of Williamsburg – Brooklyn, NY
August 26 – Studio TD – Montréal, QC
August 27 – The Axis Club – Toronto, ON
August 29 – Metro – Chicago, IL
August 30 – Fine Line – Minneapolis, MN
September 1 – HI-FI Annex – Indianapolis, IN
September 2 – Headliners Music Hall – Louisville, KY
September 3 – The Basement East – Nashville, TN
September 5 – Variety Playhouse – Atlanta, GA
September 7 – The Heights Theater – Houston, TX
September 8 – Scoot Inn – Austin, TX
September 9 – Granada Theater – Dallas, TX
September 11 – Gothic Theatre – Englewood, CO
September 13 – Crescent Ballroom – Phoenix, AZ
September 15 – The Fonda Theatre – Los Angeles, CA
September 16 – The Observatory North Park – San Diego, CA
September 18 – The Fillmore – San Francisco, CA
September 21 – Wonder Ballroom – Portland, OR
September 22 – Showbox – Seattle, WA
September 23 – Hollywood Theatre – Vancouver, BC
November 9 – The Andrew J Brady Music Center – Cincinnati, OH *
November 12 – Capitol Theatre – Davenport, IA *
November 13 – Liberty Hall – Lawrence, KS *
November 16 – JJ’s Live – Fayetteville, AR *
November 17 – Minglewood Hall – Memphis, TN *
November 18 – Orpheum Theatre – New Orleans, LA *
* Supporting The Head and The Heart