R&B singer-songwriter UMI has released a brand new single, “HARD TRUTHS” featuring 4x Grammy-nominated rapper 6LACK, via Epic Records—to which UMI recently signed. “Two words come to mind when I think of UMI: Peaceful and Electrifying,” says Ezekiel Lewis, President of Epic Records. “The energy that will greet you upon an encounter with UMI is somehow perfectly encapsulated in the music she has recorded for this project. Everyone wants peace, yet everyone wants excitement. So, we believe that everyone who finds UMI, will want UMI. Epic is more than happy to support her vision.”
On the new single, UMI’s breezily enchanting vocals are juxtaposed with 6LACK’s gritty delivery, coming together for a dynamic duet that examines the complexities of self-awareness, the emptiness of materialism and the importance of genuine connection. The new track comes replete with a music video directed by Sahra Zadat.
“‘HARD TRUTHS’ delves into the complexities of self-awareness, the emptiness of materialism, and the importance of genuine connection,” UMI reflects. “Alongside 6LACK, who is featured on the record – the lyrics explore the contrast between external appearances and internal realities. Emphasizing the need to confront uncomfortable truths about oneself and relationships.”