POP ETC have released their music video for “Sleight Of Hand,” directed by Jon Chu. The video is a captivating addition to POP ETC’s catalogue and showcases lead singer and songwriter Chris Chu’s lilting vocals and keen ear for lyrics and melody. Watch the music video for “Sleight Of Hand” below and pre-save all future releases in the “Infinite Singles Collection” here.
“Sleight Of Hand” is the second single from the band’s “Infinite Singles Collection,” which will deliver new releases from POP ETC in batches of one or two songs every four to six weeks. In his interview with Atwood Magazine, Chris Chu says of the collection: “We just didn’t want to wait around another year or two or three making and planning the release of an album. We make music so often, it just doesn’t feel natural anymore to wait that long. We love the idea of being able to put out new music every month. It just feels more natural to how we operate as a band.”