New York City’s own Sam Setton is kicking off the New Year with the release of his new single, “Gum,” available on all streaming platforms today.
“Gum” explores the fervent feeling of falling in love – the mania, the passion, the fear. It’s impassioned, poignant, and dives deep into emotions that are often indescribable. On the title, Setton writes that he decided to call it “Gum” as the feelings of first falling in love can be “so amazing but also fleeting,” reminiscent of “the burst of flavor when you first chew a piece of gum.”
Fusing intimate storytelling, R&B vocals and forward-thinking pop melodies, Sam Setton is quickly carving out a musical lane of his own. With a sound reminiscent of Majid Jordan and Honne, paired with the introspective songwriting sensibility of LANY, Setton provides heartfelt vocals over warm electronic-infused production, bringing a unique twist to the pop music landscape.
Recently signing to Paradigm Talent Agency, Setton has stepped out as an impressive live act. In 2018 he made his LA debut at The Peppermint Club, and graced the stage opening for Robert Delong at Bowery Ballroom (NYC) and Des Rocs at Elsewhere (NYC). With consistently infectious pop jams and plenty of live gigs in the pipeline, Sam Setton is an act you’re going to want to watch in 2019.